How UX Design Converts Visitors Into Customers

  • Complete an audit of company web presence.
  • Create prototypes to test existing prototypes.
  • Ask users qualitative questions at the beginning and end of these tests. Redesign and retest as needed for desired effect.
  • Some users may not be great at articulating what would convert them. Observing how users interact with prototypes in real time provides valuable insight into user motivations and thought processes. For best results, combine interviews with tests to gather usability data, and gain better feedback from users in real time.
  • Bringing it all together is the creation of personas. Personas are representations of each segment of your user population. A persona reflects the real attitudes, goals, and behaviors of human users observed, and act as aid to design development. Give personas a name, a face, and a backstory. This may sound silly at first, but they are an extremely helpful technique that can bring research to life.

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Technology enthusiast, product designer, entrepreneur, world traveler, patron of the arts, student of life...

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Ivan A Annikov

Ivan A Annikov

Technology enthusiast, product designer, entrepreneur, world traveler, patron of the arts, student of life...

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