Feb 16, 2021How to Convert Freemium Users Into Premium Customers“Help, our freemium users aren’t converting!” So, you’re a SAAS startup with a terrific concept and you maybe even have a fair few users signed up for a free trial or freemium subscription. However, these freemium users aren’t converting into paying customers and you’re not sure why. What the heck? Generally, there are three reasons why…Design Process7 min read
Jun 7, 2020How to Use Miro for Remote CollaborationRealtimeBoard (now Miro) is a remote whiteboard tool for distributed teams. It’s designed for lean and agile software development, UX design, research, and mind mapping, just to name a few. Collaboration with Miro is realtime and asynchronous. Miro offers templates for everything from kanban boards to user flow maps, and…UX Design4 min read
Jun 23, 20167 Keys to Copywriting for Optimal User ExperienceCopywriting continues to evolve thanks to the web and the emergence of new content consumption platforms. Writers have gone from explaining why a product is a great buy to creating an entire user experience, working alongside web designers and developers. User experience (UX) is the process of designing a website…6 min read
Jun 8, 2016Usability Testing: Best PracticesStreamlining your design process and identifying what your potential users really value are both invaluable to launching new software products. Conducting a carefully orchestrated usability test can really help you improve the customer experience (CX). Testing gives you the opportunity to address design issues before completing the development phase. A…5 min read
May 30, 2016How Usability Testing Improves UX ResearchEver wonder why the navigation bar on your smartphone is on the top and not the bottom? Why are comments at the bottom of the page instead of the side? The answer is not, “duh, where else would they be?” Believe it or not, the smartphone interfaces we have become…5 min read
May 24, 2016How to Conduct UX Research on a BudgetWe are living in the Age of the Customer, and UX is leading the charge in web and mobile design. Humans have evolved beyond the point of buying products without researching or caring about reviews. The modern business must move past the old advertising methods that write in big bold…5 min read
May 16, 20169 Tips for UX Designers in Complex DomainsOver the years, UX designers have developed strategies that enable quick and efficient understanding of domains in complex industries. Proactive strategies that emphasize collaboration and focus on the needs of target audiences, facilitate stunning information architecture design. …4 min read
Mar 31, 2016How UX Design Converts Visitors Into CustomersIn the post Panda landscape, it seems all anyone can talk about are tips and tricks to drive traffic to websites, magnetic UX design, and social media interaction. While many of these issues are unique to digital platforms, cutting through the tech talk, we are all trying to do the…6 min read
Mar 23, 2016Creative Ways to Boost Customer Experience and UXCustomer experience (CX) and user experience (UX) are 21st century buzzwords that pop up in every product development meeting in the world. Yet many companies still don’t know how to integrate the two to accelerate profits. Customer experience involves a user’s experience with your company from beginning to end. This…6 min read
Oct 17, 2015My process for designing software productsPart I Throughout my design career that spans just over a decade, I’ve had many conversations about a process designers of all types utilize to deliver their best work. …UX19 min read
