7 Keys to Copywriting for Optimal User Experience

  1. Research to Find “Meaty” Content
  • See what others on the web are saying about the topic so you can join the conversation within your industry and with your target audience.
  • Note how other websites sell their products or services, including imagery, written content, overall design and so on.
  • Find statistics and facts from reputable sources to support your content. They will help you strike a more serious note and provide your visitors with useful data and insights.
  • Get high-quality links to include in your content, use social media and other websites. This helps your SEO, but you have to do it properly and employ best practices; otherwise it may backfire.
  1. Identify Your Reader
  1. Focus on The Benefit of Your Product
  1. Structure the Content to Address Immediate Needs
  • Use active verbs in your headers and subheads (such as “create,” “monitor,” “connect”).
  • Write short, scannable paragraphs.
  • Complete your copy with powerful graphics and images.
  1. Make it Easy to Access
  1. Avoid Writing Solely for SEO
  1. Test Your Copy

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Technology enthusiast, product designer, entrepreneur, world traveler, patron of the arts, student of life...

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Ivan A Annikov

Ivan A Annikov

Technology enthusiast, product designer, entrepreneur, world traveler, patron of the arts, student of life...

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